Housing report for Santa Rosa, CA

Santa Rosa Affordable Housing Report:
Q1 2023

Last updated on Apr 1, 2023

Housing overview of Santa Rosa, CA

496,801

population in Santa Rosa, CA

248,807

workers in Santa Rosa, CA

210,185

housing units needed

Santa Rosa's burgeoning population and dynamic economy have created a significant demand for workforce housing. In this market report, we analyze the current state of the city's housing market, emphasizing the growing need for affordable and immediate housing.

Santa Rosa has a housing gap of 3,687 units; new construction is a drop in the bucket

Population:Across metro Santa Rosa the population has risen to 496,801.
Workforce:Santa Rosa's workforce has grown to 248,807, indicating strong economic growth and increasing demand for housing.
Housing Unit Demand:To accommodate the population and workforce, Santa Rosa requires 210,185 housing units.
Current Housing Stock:The metro area currently offers 206,498 housing units, resulting in a deficit of 3,687 homes.

Santa Rosa workers would need to earn an extra 43.93% to afford the median rental

Median Rental Price:The median rent for an apartment in Santa Rosa is $1,908, highlighting increasing rental prices.
Income Needed to Afford a Rental:A tenant needs to make at least $68,688 and pay $3,816 upfront to move-in (first month’s rent and security deposit). Typically, to qualify for a home, a landlord requires 3x rent in income, in addition to credit score minimums and eviction screening. Finally, most apartments charge an application fee.
Median Income in Santa Rosa:The city's median income is $38,515, demonstrating a significant affordability gap.
Affordability Gap:The affordability gap in Santa Rosa stands at $30,173. This means that workers need to earn 43.93% more to qualify and afford the median rental in the greater Santa Rosa area.

Expanding affordable workforce housing in Santa Rosa

So how do we house the growing population of healthcare workers, drivers, technicians, and care workers that make up Santa Rosa’s workforce?

Solution 1: Build more housing

Despite the evident need for housing, only 223 permits have been issued so far in 2023, indicating a slow response from the market to address this demand. This shortage has led to increased rental prices

Solution 2: Relocate workers farther outside of the city

We believe workers in our community deserve to live in our community. While some may desire to relocate further their place of work, this is not a viable solution for all workers.

Solution 3: Do more with existing housing

We can do more with our existing housing to meet the needs of the metro-area population. There are exciting developments to address housing shortages and affordability challenges by increasing housing density. Some examples include converting single-family into multi-family homes, commercial to residential conversions, housing ADUs, co-living, and shared housing. At PadSplit, we are growing the country’s leading shared housing marketplace.

Sources: Census, Bureau of Labor & Statistics, ApartmentList, PadSplit

Shared Housing is a fast, cost-effective way to scale affordable housing for the workforce

PadSplit was founded five years ago and has grown to become the country’s largest shared housing marketplace. Real estate investors, homeowners, and community partners work with PadSplit to provide affordable, dignified housing to workers.

To learn more, check out the following:

Hosting on PadSplit PadSplit impact report Rooms for rent in Santa Rosa