Pensacola Affordable Housing Report:
Q1 2023

Last updated on Apr 1, 2023
Housing overview of Pensacola, FL
496,278
population in Pensacola, FL
240,024
workers in Pensacola, FL
224,652
housing units needed
Pensacola's burgeoning population and dynamic economy have created a significant demand for workforce housing. In this market report, we analyze the current state of the city's housing market, emphasizing the growing need for affordable and immediate housing.

Pensacola has a housing gap of 9,173 units; new construction is a drop in the bucket

  • Population:Across metro Pensacola the population has risen to 496,278.
  • Workforce:Pensacola's workforce has grown to 240,024, indicating strong economic growth and increasing demand for housing.
  • Housing Unit Demand:To accommodate the population and workforce, Pensacola requires 224,652 housing units.
  • Current Housing Stock:The metro area currently offers 215,479 housing units, resulting in a deficit of 9,173 homes.

Pensacola workers would need to earn an extra 46.69% to afford the median rental

  • Median Rental Price:The median rent for an apartment in Pensacola is $1,511, highlighting increasing rental prices.
  • Income Needed to Afford a Rental:A tenant needs to make at least $54,396 and pay $3,022 upfront to move-in (first month’s rent and security deposit). Typically, to qualify for a home, a landlord requires 3x rent in income, in addition to credit score minimums and eviction screening. Finally, most apartments charge an application fee.
  • Median Income in Pensacola:The city's median income is $29,000, demonstrating a significant affordability gap.
  • Affordability Gap:The affordability gap in Pensacola stands at $25,396. This means that workers need to earn 46.69% more to qualify and afford the median rental in the greater Pensacola area.

Expanding affordable workforce housing in Pensacola

So how do we house the growing population of healthcare workers, drivers, technicians, and care workers that make up Pensacola’s workforce?
Solution 1: Build more housing
Despite the evident need for housing, only 256 permits have been issued so far in 2023, indicating a slow response from the market to address this demand. This shortage has led to increased rental prices
Solution 2: Relocate workers farther outside of the city
We believe workers in our community deserve to live in our community. While some may desire to relocate further their place of work, this is not a viable solution for all workers.
Solution 3: Do more with existing housing
We can do more with our existing housing to meet the needs of the metro-area population. There are exciting developments to address housing shortages and affordability challenges by increasing housing density. Some examples include converting single-family into multi-family homes, commercial to residential conversions, housing ADUs, co-living, and shared housing. At PadSplit, we are growing the country’s leading shared housing marketplace.
Sources: Census, Bureau of Labor & Statistics, ApartmentList, PadSplit

Shared Housing is a fast, cost-effective way to scale affordable housing for the workforce

PadSplit was founded five years ago and has grown to become the country’s largest shared housing marketplace. Real estate investors, homeowners, and community partners work with PadSplit to provide affordable, dignified housing to workers.
To learn more, check out the following:
Hosting on PadSplitPadSplit impact reportRooms for rent in Pensacola